In this campaign ad Governor Lynch of New Hampshire making the case that Barack Obama has the leadership qualities to be reelected. The quality that the Governor is focusing on is the leadership quality of " cares about people." The framing of this video is well done. First it shows the Governor in front of a large crowd of supporters, then just as he says that the President cares about people the video cuts to a view of the President is bent over talking to an elderly woman sitting in a wheelchair. The next scene is The President sitting at a round table talking with a group of older white people. In this scene all the faces that can be seen are smiling, it appears that this conversation is taking place in a diner or coffee house of some sort. Then it cuts to the President sitting at a table next to a young black female across from two more females of unknown ethnicity, in a setting that we are made to believe is an educational in nature. This is evidenced by the astronomy, geography and geometry books sitting on the table. In this scene the Governor is mentioning "opportunity for all of our people" As the video cuts to a view of the President shaking hands with people behind a line of hay bails. The people in the crowd are made up of people of all colors and ages. A short cut back to the Governor then on to a picture of the President standing in front of an Ice Cream shack that appears to be old in a small town and he is talking to a family of four. the children are flanked by the father on the far left and the mother in the foreground. The next scene shows the President in a factory with a worker which transitions to a group of hard hat wearing union workers as the Governor talks about workers and growing the economy. (on a side note I find that funny since unions are putting companies out of business and driving others to the brink of bankruptcy) Then next scene with the President shows him hugging that guy that caused two or three days of news because this shop owner claims to be of the conservative persuasion. The final scene of the video shows the President in a room full of soldiers, impling that the Presdent is capable of the leadership neccessary to lead and command the power of the United States Military.  The framing of this video shows the president socializing with old people, young people, black people, white people, working class people, small town people and soldiers. Interestingly enough there is not one rich person prtrayed in this ad. The implication is that only Romney is "for" the rich.